We’re the ones society wrote off years ago. The artists, the surfers, the musicians, the ones living by their own beat.
The idea of VIVA la vacay was born during a two year road trip where we began curating our own “less is more” type of lifestyle. It was raised into the young brand it is today by planting roots near the beach towns of southern San Diego and branding a culture that we knew as life. Hence the motto, “born on the road, raised by the sea.”
We live for the simple riches in life.
Surf, family, friends and a bit of travel here and there. The pieces we offer are inspired by past trips, 70’s surf and skate culture, and the ever evolving humor in life. We try not take ourselves too seriously, at the end of the day, we just wanna spend more time at the beach.